Jeff Grogg

Jeff is the Founder of JPG Resources, a consulting firm dedicated to providing solutions to companies and brands in the natural and functional foods industries across a range of business functions. JPG Resources focus areas are Innovation Strategy and Execution, Product Development, and Operations Management.

During his 20 years in the food industry Jeff has worked in a number of areas in Research and Development. He worked on mainline Kellogg brands for 9 years, then spent 9 years on the Kashi business, where he helped lead the growth and expansion of the Natural Health portfolio including Kashi, Stretch Island, and Bear Naked. Jeff has also headed the Research and Development team for Kellogg’s Health and Wellness business, launching Special K2O protein waters and bars, protein shakes, and the All-Bran fiber beverage sticks.

Jeff has spoken at conferences in the US, Canada, and Europe on topics such as “The Future of Health Foods,” “Commercializing Innovation,” and “Innovation in a Troubled Economy.”